On behalf of our Renault client in Saudi Arabia, we have integrated the installation of Makolab’s original Lead Management Tool with SAP software. This is the first of its kind in the Middle East. MakoLab's solution greatly facilitates the work of importers from Saudi Arabia, allowing them to have all their data in one place. As a result, this tool greatly improves customer service.
Let's assume that one of the dealers in Riyadh is reporting to a customer interested in testing the new Renault Captur. Via a web page, the dealer fills in a simple form and the data goes to the LMT. From this level, information is now available to Renault Middle East employees. A Call Centre then becomes responsible for relaying communications with the potential customer, which uses SAP solutions. The customer's interest is sent there, and from that point on, all the details of the case are recorded directly in SAP. Cyclic data synchronization (both ways) ensures consistency. Finally, the importer can provide and coordinate high-quality services (also using additional modules within its CRM), and Renault continues to use LMT as a knowledge base on the situation in all markets in the region.
Szymon Wojciechowski, IT Projects Manager at MakoLab
Senior Marketing Specialist at MakoLab
Head of Communication & Business Development at MakoLab