MakoLab strengthens and reorganizes its creative department

MakoLab strengthens and reorganizes its creative department

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As part of the strategy of enhancing our creative competencies and further establishing of MakoLab as a marketing-technological agency of global reach, MakoLab was joined this March by Maxime Tallet. Tallet, who most recently was CEO of the French creative agency Pollete, assumed the newly created position of Global Creative Development Director.

Maxime Tallet will be responsible for creation of creative concepts for the needs of the company’s projects and tenders, as well as for supervision of work of creative teams. Maxime will also take active part in devising a coherent communications concept and visual identity for MakoLab.
As commented by Wojciech Zieliński, MakoLab’s CEO, extending the team with foreign specialists with documented business successes constitutes a natural consequences of the company’s development so far. The company, in which more than 80% of income originates from export, that has offices in Paris, London and Florida, realizes interactive projects present in more than 60 countries.

n accordance with the assumed strategy, which we call “Digital Agility”, we consequently realize goals associated with extending competences that merge advanced online technologies with the knowledge of mechanisms of efficient marketing communication. Recently we have made an important step in enhancing our creative competencies. Acquiring an expert as experienced as Max, who successfully realized projects for huge brands on the French market, will surely aid us in competing for budgets for realization of interactive projects on international markets. It is also an important opportunity for MakoLab’s entire creative division to learn about methods of work and creation in the “digital” sector of mature markets. Our own experience built when realizing international projects for such giants as Renault-Nissan, constantly proves that only by ensuring top quality and innovative ways of thinking can one expand a business on an international scale, which remains our persistent goal. Support from specialists as experienced as Maxime enables us to look at the future with optimism.

- says Wojciech Zieliński, MakoLab S.A’s CEO

Maxime Tallet is an alumni of the economics department at the Sorbonne, and visual design at ESAG Penninghen – the School of Art Direction and Architecture. His adventure with the digital world began at Horyzon Media, where he sold ad spaces. He gained further professional experience in the film industry (as a camera operator) and in advertising agencies in France, Belgium, Spain, USA, Mexico and Canada.
For the last 7 years he headed Polette, a Parisian creative/interactive agency (which he founded). He realized projects for brands such as Dior, Axa, Champagne Lanson or LeCab (the French counterpart to UBER).

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