As part of the strategy of enhancing our creative competencies and further establishing of MakoLab as a marketing-technological agency of global reach, MakoLab was joined this March by Maxime Tallet. Tallet, who most recently was CEO of the French creative agency Pollete, assumed the newly created position of Global Creative Development Director.
n accordance with the assumed strategy, which we call “Digital Agility”, we consequently realize goals associated with extending competences that merge advanced online technologies with the knowledge of mechanisms of efficient marketing communication. Recently we have made an important step in enhancing our creative competencies. Acquiring an expert as experienced as Max, who successfully realized projects for huge brands on the French market, will surely aid us in competing for budgets for realization of interactive projects on international markets. It is also an important opportunity for MakoLab’s entire creative division to learn about methods of work and creation in the “digital” sector of mature markets. Our own experience built when realizing international projects for such giants as Renault-Nissan, constantly proves that only by ensuring top quality and innovative ways of thinking can one expand a business on an international scale, which remains our persistent goal. Support from specialists as experienced as Maxime enables us to look at the future with optimism.
- says Wojciech Zieliński, MakoLab S.A’s CEO