Since April this year, MakoLab has been managing Facebook Ads and Facebook Page for POL – the office papers brand, the property of the International Paper. The area of our tasks covers the ongoing communication with the users of that particular social network, building the brand community, social media strategy and paid promotion.
Cooperation with International Paper is a real challenge. The Polish market of office papers is very competitive and it is not easy to stand out. This is why we are impressed by the approach of our new customer to the issues of environmental protection and involvement in ecological projects and we will be happy to assist them in social media channels
says Michael Hertel, Marketing Director in MakoLab