The leader in the paper and packaging industry - International Paper – becomes a new MakoLab’s client

The leader in the paper and packaging industry - International Paper – becomes a new MakoLab’s client

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Since April this year, MakoLab has been managing Facebook Ads and Facebook Page for POL – the office papers brand, the property of the International Paper. The area of our tasks covers the ongoing communication with the users of that particular social network, building the brand community, social media strategy and paid promotion.

Cooperation with International Paper is a real challenge. The Polish market of office papers is very competitive and it is not easy to stand out. This is why we are impressed by the approach of our new customer to the issues of environmental protection and involvement in ecological projects and we will be happy to assist them in social media channels

says Michael Hertel, Marketing Director in MakoLab

International Paper, the owner of the POL brand, is a world-class leader in paper and packaging. The company owns manufacturing facilities in North and Latin America, Europe, Russia, Asia and North Africa. International Paper’s activity in Poland includes the production of consumer packaging, uncoated papers and newsprint. Cellulose and paper production facility in Kwidzyn, thanks to the many investments over the past 25 years, is now one of the most important employers in the region. The company employs approximately 2 000 employees and has locations in Kwidzyn, Krakow and Warsaw, serving customers worldwide.

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