Gjensidige Forsikring ASA, a leading Nordic insurance company, is extending its activity in the Baltic countries. MakoLab has significant impact on this expansion, being the provider of a new web portal by means of which clients are able to purchase insurance and manage their policies. The platform was designed on basis of the latest solutions from the field of Customer Experience.
The technical solution was prepared using the Microsoft .NET platform and SOA (Service-Oriented Architecture). The portal aspect was realized on basis of the CEP platform by Sitecore, a long time leader in delivery of solutions for content management, as confirmed by analysts of the renowned Gartner institute. Considering the client’s specification, particular attention was applied to security of data, website performance and measurement of actual conversion. A true challenge consisted in the multi-threaded and multi-dimensional integration of different systems and tools, using a variety of methods
– commented Marcin Kotynia, Manager of Business Solutions team at MakoLab, responsible for realization of the solution for Gjensidige.
See the Gjensidige.lt website
Senior Marketing Specialist at MakoLab