The global lockdown has affected almost every business, including the automotive industry. Is it possible to buy a car without leaving home? It turns out that it is. All you need to do is use the right tools, and your customers will be pleased that the sellers meet their expectations, not only during the pandemic. Buying a car online may soon become standard. We are talking with Szymon Kruba, CEO of KrubaGroup Sp. z o.o. on the implementation of Virtual Car 360 in the Renault Selection Poland z o.o and Tomasz Soszyński, Head of Automotive Software Solutions at MakoLab.
Szymon Kruba, CEO of KRUBAGROUP SP Z O.O.
Tomasz Soszyński, Head of Automotive Software Solutions at MakoLab
You have recently presented the Renault Selection virtual showroom of used cars. Is this a response to the latest trends?
How do customers buy cars now? What has changed due to the pandemic?
What tools should you use if you want to sell cars online?
Why did you decide to use Virtual Car 360?
What were your expectations concerning the project implemented?
What has been achieved? Are there already customer reviews?
What challenges did you have to overcome when launching a virtual car showroom?
How much does such a solution cost? What does the price determine?
What would be your advice to car dealers who want to start selling online?
What actions does KRUBAGROUP take to reach its customers? How was it before the pandemic, and what will it be like now?
Summing up, what would you say is the most important in the context of cooperation between a car showroom and a technology provider?
Senior Marketing Specialist at MakoLab